The intelligent transformation journey of a consumer electronics precision component manufacturer
Located in the Pearl River Delta, this company specializes in precision connectors and structural components for consumer electronics, with approximately 400 employees and annual revenue of RMB 230 million. Their customer base was primarily domestic smartphone brands. The company faced three major challenges: declining orders from existing customers, difficulty in developing new customers, and zero presence in overseas markets.
Orders depended entirely on the owner's personal network and industry trade shows. When exhibitions halted after the pandemic, new customer flow dried up.
Despite holding ISO/TS certifications and producing quality products, overseas customers simply didn't know this company existed.
Customers acknowledged product quality but had never heard of the brand. The company introduction was just a PDF — no intelligent brand assets whatsoever.
A 10-person sales team relied entirely on WeChat and Excel for follow-ups. Lead loss rates were high and conversion cycles were long.
Built a multi-language website (CN/EN/JP) and established brand digital assets. Systematically presented company capabilities from introduction, technical expertise, quality systems, to success cases. Simultaneously established LinkedIn and YouTube technical channels.
Deployed marketing automation platform integrating website inquiries, email marketing, and social media lead management. Established customer grading and nurturing workflows for automated lead-to-opportunity progression.
Produced technical white papers, process videos, and quality case studies centered on "precision manufacturing capabilities." Implemented SEO targeting overseas customer search behavior with long-tail keywords covering precision connectors, micro injection molding, and automated assembly.
Built a sales data dashboard providing real-time tracking of lead sources, conversion rates, and team productivity. Established standardized SOPs so every salesperson knew exactly what to do each day.
"We used to rely on connections and trade shows for orders. After the pandemic, existing customer orders declined and we had no idea where to find new ones. DAKAW helped us build a complete intelligent marketing system — online inquiries went from zero to 50+ per month, and overseas customer share grew from 0 to 35%. What surprised me most was that the system didn't stop at delivery — their team continues to help us iterate and optimize, truly delivering 'partnership-style service'."
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